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OTUS Association Exchange

The annual association management practice survey

OAX Report 2021

The OTUS Association Exchange (OAX) is an annual association management practice survey created to help organization executives succeed by exploring strategies for overcoming common challenges.

OAX reaches over 200 association decision makers across Canada providing them with a unique opportunity to learn from their peers, improve their understanding of key operational issues and build stronger associations.

Canada's Associations: Grounded or Flying High?

In 2021, OAX focused on how associations are surviving and thriving during the Covid-19 pandemic. Some key observations included:

of associations don't have a risk register
of associations are reporting a decrease in revenue
of organizations are seeing increased membership engagement

Complete this form to access the 2021 report

  • Your name and contact information will only be disclosed to OAX partners. By filling out this form, you agree to receive contact from OAX contributors. You can unsubscribe at any time.


OAX is produced in partnership with the Ottawa Business Journal and Abacus Data.

OAX - Association Recovery Roundtable

Association Recovery Roundtable: 5 questions, 5 association CEOs, 25 strategic insights with Marion Crowe, Dan Kelly, Bob Masterson, Anthony Norejko, Dr. Carolyn Pullen

The OTUS Association Exchange (OAX) is an annual survey and benchmarking of Canada’s associations.

In 2021 OAX is pleased to continue to support Canada’s associations as we all look forward to recovery from COVID-19.

In collaboration with AMCES and The Write Paige Inc., OAX hosted an Association Recovery Roundtable in December 2020. We gathered virtually with five chief executive officers, selected from a cross-section of Canada’s associations, to learn about their experiences during the pandemic and hear their perspectives about recovery.

Please download the report for many insightful comments from our panellists.

Download the Association Recovery Roundtable (PDF)


Digital Transformations with Shyamal Addanki

Responding to the pandemic and looking toward recovery has caused many organizations to make changes in the way they work. But how can you decide where to prioritize your efforts?

On September 15th, we hosted a webinar as part of our OAX series featuring Shyamal Addanki. Shyamal explored the following topics relevant to digital transformation:

  • Digital transformation – what does it mean?
  • Why is it important to focus on process before technology?
  • How you can use a risk perspective to prioritize processes as an important first step to make sustainable change in your organization?

We are pleased to make a recording of the webinar available.

View Webinar Here
View webinar video of "Digital Transformations"

Club OAX

AMCES Association Management & Consulting
Andar Software
Carters Barristers Solicitors Trademark Agents
Gibsons LLP
iHR Advisory Services
people Corporation: Experience the Benefits of People
Telpay: The Better Way to Pay.
The Write Paige, Inc.
Virtual Work: Total Office Management
Welch LLP: Audit, Tax, Accounting, Advisory
Wicket: The world's first Member Data Platform
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