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OTUS Association Exchange

The annual association management practice survey

What is OAX?

The OTUS Association Exchange (OAX) is an annual association management practice survey created to help organization executives succeed by exploring strategies for overcoming common challenges.

OAX reaches over 200 association decision makers across Canada providing them with a unique opportunity to learn from their peers, improve their understanding of key operational issues and build stronger associations.

Our goal is to give association executives access to the very latest research and thought leadership, providing insight into what makes associations achieve operational excellence and stand out.”

– Richard MacNeill, President, OTUS Group  

OAX 2021 - Road to Recovery - Key Strategies for Associations

We are pleased to announce that the 2021 OAX gala will take place on October 5th.  OAX 2021 will be a digital event that will feature results from the 2021 OAX survey plus information you can use on the road to recovery from COVID-19, with examples including Leading in the New Normal and Embracing Digital Events.  More details are coming soon.

OAX Reports

In 2020, OAX focused on how associations are rethinking risk.  Some key observations included:

of associations don't have a risk register
of executives don't know their membership churn rate
of organizations don't have cybersecurity training for staff

Now is the time to enhance your risk management capability to support better decision making to reach your objectives.

Please complete this form to access OAX reports

  • Your name and contact information will only be disclosed to OAX partners. By filling out this form, you agree to receive contact from OAX contributors. You can unsubscribe at any time.


OAX - Association Recovery Roundtable

Association Recovery Roundtable: 5 questions, 5 association CEOs, 25 strategic insights with Marion Crowe, Dan Kelly, Bob Masterson, Anthony Norejko, Dr. Carolyn Pullen

The OTUS Association Exchange (OAX) is an annual survey and benchmarking of Canada’s associations.

In 2021 OAX is pleased to continue to support Canada’s associations as we all look forward to recovery from COVID-19.

In collaboration with AMCES and The Write Paige Inc., OAX hosted an Association Recovery Roundtable in December 2020. We gathered virtually with five chief executive officers, selected from a cross-section of Canada’s associations, to learn about their experiences during the pandemic and hear their perspectives about recovery.

Please download the report for many insightful comments from our panellists.

Download the Association Recovery Roundtable (PDF)


Rapid COVID-19 Testing – Key Insights & Perspectives

Rapid COVID testing has an important role to play in helping us to live with COVID, open society faster, and keep it open safely.

On February 23rd, OAX hosted a panel discussion with Sandy White of Rapid Test and Trace Canada, Dr. David Juncker professor and department chair of the Department of Biomedical Engineering at McGill University and Amy Porteous, CEO of Maxville Manor. The panelists provided expert insight about rapid COVID-19 testing. We are pleased to make a recording of the webinar available.

View Webinar Here
View webinar video of "Rapid COVID-19 Testing: Key Insights and Perspectives"

Club OAX

AMCES Association Management & Consulting
Andar Software
Carters Barristers Solicitors Trademark Agents
Gibsons LLP
iHR Advisory Services
people Corporation: Experience the Benefits of People
Telpay: The Better Way to Pay.
The Write Paige, Inc.
Virtual Work: Total Office Management
Welch LLP: Audit, Tax, Accounting, Advisory
Wicket: The world's first Member Data Platform
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