Engaging Gen Z is a whole new deck of cards for marketers today. Born between 1992-2010, organizations must tailor their marketing efforts to respond to this new segment of buyers. Kathy Savitt outlines three areas to be educated on in order to successfully reach this target audience. 1. Generation Z is not brand loyal If… Read more >
Marketing
What Every Association Should Have on Their Website
Written by Sarah Dunlop Your website is a great way to attract potential new members. In order for this to happen, the potential members must be able to verify the “value” of membership. Each association will have a unique mix of member benefits and resources to offer. The following are five main areas that every… Read more >
Four Tips to Achieve Marketing Goals in the New Year
Written by Sarah Wiseman Some people start preparing for the next Christmas season as soon as the decorations are packed away. They manage to find a present or two to wrap during the summer season. Attempting to buy all the gifts for family and friends in the last days before Christmas will usually be stressful… Read more >
Top Five Reasons to Outsource
Written by Sarah Wiseman Do you wish there was a way to have access to a team of experts just when you need them? Good News! You can with Task Outsourcing, What is Task Outsourcing? Outsourcing is hiring a third party for a significiant period of time in order to receive expert advice on a… Read more >
Using Internal Communications to Build your Brand
Recording date: March 2, 2011 Featuring: Pat den Boer and Marianne Oakes (OTUS Group) Your business relies on your reputation; sometimes this is called your brand. How can you ensure that everyone in the company is contributing to your positive image? How do you prevent customer care issues from ruining years of positive experiences? How does everyone become to… Read more >
Understanding Your Ideal Client
Recording date: March 30, 2011 Featuring: Andrew Hurrell and Francis Liska (OTUS Group) Every business needs customers, but knowing how to identify your ideal client is a key component of running a successful business and will keep your business growing. Business experts Andrew Hurrell and Francis Liska of the OTUS Group discuss what you can do to start the process of… Read more >
Your Ideal Client
Recording date: February 09, 2011 Featuring: Andrew Hurrell and Richard MacNeill (OTUS Group) Not all clients are alike. What if you could attract only the most profitable, easy to deal with customers, who would become raving fans for your products or services. If you spent all your efforts attracting and retaining these clients, while ignoring all others, you would… Read more >