Business Growth

Ideal Client Profile Analysis

Can you define the type of client you would like to have more of? Do you invest too much time chasing the wrong customer when you could focus your efforts on attracting customers that have a much greater life time value?

Our ideal client profile analysis is designed to achieve the following:

Identify your ideal client
Determine your ideal client’s wants and needs
Understand your ideal client’s decision making process
Determine how best to promote your products and services to your ideal client base

When your ideal client exercise is complete, you will have a detailed profile of your best possible target customers. The results of the ideal client exercise will help improve the performance of all future marketing activities.

Benefits:

Discover which clients are most likely to be attracted to your business
Focus your time, money and effort to attract clients who you enjoy working with and are most likely to willingly provide you with referrals and testimonials to drive more business

Marketing Plan

Have you clearly identified your product or service? Have you considered how to create awareness for your product or service amongst your ideal client profile? Who are your competitors? How will you distribute your product or service to your customers?

OTUS Group can help you develop a detailed marketing plan to identify answers to all of the above questions. A marketing plan is all about figuring out how sales will be made. Without a marketing plan, you are leaving your organization’s lifeblood to chance.

Benefits:

Gain confidence – a good marketing plan provides direction and insight that keeps you on track, especially through the rough times
Maintain focus on executing your marketing strategies to increase profitability